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Go Construct, a careers website created to inspire people to consider joining construction, was co-designed with over 400 employers and stakeholders and launched by the Construction Industry Training Board (CITB) just over a year ago, scooped the User Experience and Design award at Tuesday night’s Masters of Marketing Awards at the Troxy in London.
O’Neill & Brennan’s Brendan Smith attended the co-design events which brought together professionals and advisors from across the construction industry and resulted in the website’s look and interface. “It was great to be a part of such a big collaboration aimed at helping the industry as a whole. The skills shortage in construction over recent years is an issue that all companies have had to deal with, so it’s only right that we all pull together to do something about it. What’s good for UK construction is good for the economy; it was heartening to see rivalries put aside in pursuit of a common goal to benefit all of us.”
The site has attracted nearly half a million visitors so far and 80,000 people have taken its online Personality Test to help discover which construction career would suit them best. It is also used by employers and careers advisors looking for information and materials to help promote construction.